Edit Your Brand Launches New Client Vertical to Serve Real Estate Developer, Construction + Homebuilder Brands
Since I founded Edit Your Brand in the fall of 2017, we’ve had the pleasure of serving a variety of brands in the luxury lifestyle space, from home interiors and design-related businesses to ultra-premium, handcrafted whiskey.
Photo Credit: Olivia Clarke Homes
As we head into our fifth year in business (very exciting!), we’re thrilled to announce we’ve expanded our luxury focus with a new client vertical to support real estate developer, construction and homebuilder brands.
The decision to add this niche focus came from a few converging factors:
MARKET GROWTH // NATIONAL + NORTH TEXAS
The national real estate market is on a rapid trajectory of growth due to post-pandemic buyer preferences to spread out and have more livable space, as well as the largest generation, 80 million millennials, entering the prime spending years of their mid-thirties.
Headquartered in North Texas, we’re also hyper aware of how many people and corporations are migrating from California and other states to Texas, creating exponential growth for the region.
MY CUSTOMER EXPERIENCE
My husband and I spent the past year building a custom home, working closely with a homebuilder and various design trades and craftsmen. During this time, it became clear that a significant gap existed in how these businesses presented themselves through their web presence and sales materials, and the beautiful work they created in real life. There was a clear disconnect due to lack of time, resources or expertise, and I knew we could help.
DIGITALLY SAVVY CONSUMERS
Today’s home buyers literally grew up WITH the Internet from an early age along with rapidly evolving technology - think of everything we do with our cell phones and apps these days. Their purchasing behavior is straight up turning entire industries on their heads.
The way in which real estate and homebuilder brands have traditionally marketed their products and services has quickly become outdated, and it’s only going to continue changing at a breakneck pace. In order to stay relevant not just now, but to have staying power for 5, 10, 20, 30 years and beyond, it’s time for these companies to evolve their marketing strategies.
HOW WE CAN HELP
There is a massive opportunity to improve the digital footprint and the sales and marketing process for companies in these industries. We help businesses close the gap between how customers are first discovering them - whether by word of mouth or online - and how they’re connecting with and experiencing their businesses in real life.
Many real estate and homebuilder brands operate with small, super-focused teams and often don’t have a full marketing department, if they have a full-time marketing role at all. That’s why we’re so well-suited to support them.
At Edit Your Brand, we thrive on plugging into small teams and supporting them as an outsourced marketing department. We always look at our clients’ businesses holistically and craft a customized marketing strategy tailored to their goals and needs. We’re in the trenches with our clients, because their success is our success.
Below is a range of services we offer our real estate and homebuilder clients.
The Internet continues to evolve, as does the way in which home buyers make decisions. The playing field has been levelled. Brands that want to survive and excel in the coming years will learn how to connect with today’s digitally savvy buyers - and meet them where they’re at.
And we’re here to help every step of the way. If you’re interested in learning more or connecting to see if we may be able to support your business, email me at lauren@edityourbrand.com.
BRANDING
Brand Strategy
Market Research
Positioning/Messaging
Brand Identity
Place/Project Naming
Sales Brochures/Investor Decks
MARKETING
Website Design
Website Development
Social Media Strategy
Paid Social Campaigns
Email Marketing
Photography/Videography
PUBLIC RELATIONS
Product/Property Launch Strategy
Media Outreach Campaigns
Influencer Relations
Industry Awards
Thought Leadership Content
Groundbreaking Events
Company Press + News Hub
