Project Showcase: Creating a Unique Brand Identity for New Residential Community - Eastwell Farms - in Tioga, TX
Eastwell Farms is a new residential community located in Tioga, Texas. The development’s name and brand identity draws inspiration from the area’s natural beauty, the Native American meaning behind the town name, and most notably, its history of mineral wells and healing waters that drew people to the community.
OBJECTIVE:
We began by conducting in-depth research to fully capture the unique story of Tioga and its surroundings. This informed our creative process in several key areas:
Community Naming: We crafted a name for the community and its streets, reflecting the historical and natural themes of the area.
Visual Identity: A warm and sophisticated color palette, unique brand patterns, and curated imagery were developed to evoke the community’s rural and serene essence and create a connection with prospective buyers.
Logo Suite: We designed a versatile logo suite, including a primary logo, brand mark, and favicon. These elements ensure strong visual elements across various platforms and applications.
Typography: Selected fonts were chosen for their readability and alignment with the brand aesthetic, ensuring consistency throughout marketing materials.
Brand Style Guide: All elements were compiled into a comprehensive guide that can be easily shared with future homebuilders, to provide clear, actionable instructions for brand applications, from signage to sales collateral.
APPROACH:
We began by leading them through our brand strategy process to solidify their positioning and messaging statements. This language can be used across their presentation materials and social channels. We then embarked on brand identity development followed by website design.
RESULT:
The result is a distinct brand identity that captures the rich history and natural beauty of Tioga while embracing a Texas-inspired vibe that resonates deeply with the developer’s roots and future residents. The cohesive branding will serve as a vital tool in creating impactful signage and marketing materials, enabling a streamlined sales process as the community prepares to kick off home sales.
This project exemplifies our expertise in delivering tailored branding solutions for real estate developers, helping them cast a clear vision for a community early in the development process. In a competitive market, a well-defined community vision can gain traction and awareness over the competition, which ultimately helped homebuilders and developers to see a faster return on their investment.
If you’re a real estate developer interested in learning more about our services, please reach out at hello@edityourbrand.com. In the meantime, follow us on LinkedIn and Instagram to get a feel for who we are, how we may be able to help you and see our latest projects.
PROJECT TYPE
Naming + Brand Identity Development
SERVICES PROVIDED
Community Name Development
Street Name Development
Logo Suite
Brand Mark
Favicon
Color Palette
Brand Pattern + Texture
Brand Imagery Curation
Typography Selections
Brand Style Guide
We’re Hiring: Content Strategist
ROLE: Content Strategist
Employment Type: Part-Time, Independent Contractor
Location: This position is remote but requires candidates to be based within driving distance of Frisco, TX or Prosper, TX, to attend in-person meetings 1-3 times per month and for client meetings and site visits as needed.
Hours: 30 hours per week, negotiable/flexible
Experience: 3 - 5 years of marketing experience
POSITION OVERVIEW
We are looking for a creative and strategic Content Strategist to join our real estate marketing agency. You’ll be responsible for developing and implementing content strategies for social media, email marketing, blogs, and newsrooms that align with client objectives.
RESPONSIBILITIES & DUTIES
Collaborate with clients to gather relevant information and updates, ensuring content is accurate, timely, and engaging.
Manage a content calendar for consistent and strategic content distribution.
Analyze content performance using analytics tools to optimize engagement and conversion rates.
Assisting with team communication and sharing of assets to ensure everyone has information needed to execute deliverables
Coordinate with design and creative teams to produce high-quality visual and written content.
Attend in-person meetings and site visits as required to gain a deeper understanding of client needs and projects.
Supporting our agency growth by overseeing our marketing efforts, including content creation, social media, case studies, etc.
Proactively solving problems and issues that arise in order to meet goals & objectives
Supporting the variety of tasks and projects that arise when working in a fast-paced agency environment
REQUIREMENTS & QUALIFICATIONS
Minimum of 3-5 years of experience in marketing content strategy, preferably within real estate or B2B space.
Strong understanding of social media platforms, email marketing, SEO, and content management systems.
Excellent writing, editing, and communication skills with a keen attention to detail.
Proofreading skills important to be successful in this role
Ability to analyze data and apply insights to improve content strategies.
Highly organized, with the ability to manage multiple projects and meet deadlines.
Self-motivated and proactive in problem-solving and collaboration.
Must be based within driving distance of Frisco, TX or Prosper, TX, and available for in-person meetings and site visits as needed.
ABOUT EDIT YOUR BRAND
Edit Your Brand is a rapidly growing boutique public relations agency known for elevated creative work, strategic and agile marketing efforts plus PR expertise - that together drive business results. We serve a variety of clients within the residential real estate, homebuilding and construction industries. We’re a woman-owned business with a small, tight-knit core team and an extended network of marketing specialists.
HOW TO APPLY
Please apply via LinkedIn here.
Thank you for considering joining the Edit Your Brand team!
Project Showcase: New Brand Identity and Website for Real Estate Development Firm, Southridge Park
Southridge Park is a professional services consulting company specializing in all aspects of real estate acquisitions, entitlements, development, and management. They work with universities, family offices with legacy land, and real estate investors and developers.
OBJECTIVE:
The founders sought us out to design a new brand identity that showcases their unique expertise, process and approach. They also have a deep appreciation for land and nature, and wanted to illustrate their dedication to enhancing and protecting the natural environment as part of their development approach.
APPROACH:
We began by leading them through our brand strategy process to solidify their positioning and messaging statements. This language can be used across their presentation materials and social channels. We then embarked on brand identity development followed by website design.
RESULT:
The result is a brand identity that is polished and classic, yet grounded, earthy and approachable. The brand was brought to life in the newly designed website, which allows prospective clients to get a feel for the Southridge Park team, what they stand for and how they can help.
VISIT WEBSITE
PROJECT TYPE
Brand Identity + Website Design
SERVICES PROVIDED
Logo Suite
Brand Mark
Favicon
Color Palette
Brand Pattern + Texture
Brand Imagery
Typography Selections
Brand Style Guide
Business Cards
Notecard + Envelope
Website Design + Development
Letterhead
Presentation Template
*CLOSED* We’re Hiring for a New Position: Account Director
ROLE: Account Director
Employment Type: Full-time, Independent Contractor
Location: Candidate must be based in Dallas metro area. Position is work-from-home with the ability to meet in-person for team and client meetings 3-4 times per month in the Frisco, TX area
Hours: 40-hours per week, negotiable/flexible
Experience: 7-10 years of agency experience
Rate: Starting at $80,000 annually, negotiable based on experience
Timing: Ideal start is January, but we’re flexible for the right candidate
POSITION OVERVIEW
Seeking an experienced marketing/PR agency pro with a passion for serving clients well, managing a team as well as rolling up your sleeves, and an entrepreneurial drive to help shape new services/revenue streams in our fast-growing branding, marketing and PR agency serving clients in the real estate development, homebuilding and construction industry.
This role is the ideal fit for a seasoned marketing/PR professional with past experience running multi-faceted communications & marketing campaigns, as well as a team of marketing specialists.
You’ll be responsible for managing client relationships, overseeing strategy & project management and overall, ensuring that we’re meeting client expectations and driving continued value for the organizations we partner with. You’ll work closely with our CEO and be an integral part of the success and growth of our expanding agency.
This is a an exciting new chapter in our agency, and we’re so excited to offer this new position to lead our team and spur continued growth.
RESPONSIBILITIES & DUTIES
Client & Project Management - 75%
A large portion of this role will involve daily account management for a roster of clients. Responsibilities will include:
Supporting the CEO in developing strategy for clients across PR, communications, marketing, content & social media
Serving as the day-to-day point of contact for clients, overseeing their workflow and strategy execution
Acting as project management lead, driving project planning, deadline setting and managing vendors/contractors/team members who will support the execution of projects
Supervise, mentor, and inspire the account management team
Leading client meetings, ensuring that the team is well-prepared beforehand with agenda creation and current/timely updates
Proactive client communication, sharing regular updates on the status of projects and emphasizing the value we bring to their business as a partner
Overseeing the development of client reports each quarter
Agency Strategy, Sales/Marketing + Operations - 25%
Supporting our agency growth by overseeing our marketing efforts, including content creation, social media, sales proposal templates, case studies, etc.
Conducting strategic research to improve the success of our clients' strategies and campaigns
Proactively solving problems and issues that arise in order to meet goals & objectives
Supporting the variety of tasks and projects that arise when working in a fast-paced agency environment
REQUIREMENTS & QUALIFICATIONS:
Bachelor’s degree in journalism, marketing, communications or business
Minimum of 7 years working inside a marketing/PR agency with experience leading client accounts and budgets
Experience in the homebuilding industry a plus, but not required
While this role will largely be a remote position, we do require this person to be in the DFW metro and available for in-person client meetings 1-3 times per month in the Frisco area
Media relations & external comms experience, including an understanding of print, broadcast and digital opportunities
Social media familiarity and proficiency
Can lead client accounts with minimal oversight and supervision and manages up to get what’s needed for success
Excellent writing & editing skills with the ability to draft on-strategy and error-free content for client deliverables on an as-needed basis; knowledge of AP style
Self-starter who takes initiative to set goals for themselves and the team
Maintains calm & confidence in all client interactions
Experience working with Slack and Google Suite
As this is a position that will mostly be WFH, you must have a quiet home office and reliable internet connection with the ability to connect to Zoom, Slack, Email, etc.
ABOUT EDIT YOUR BRAND
Edit Your Brand is a rapidly growing boutique public relations agency known for elevated creative work, strategic and agile marketing efforts plus PR expertise - that together drive business results. We serve a variety of clients within the residential real estate, homebuilding and construction industries.
HOW TO APPLY
Please apply via LinkedIn here.
Thank you for considering joining the Edit Your Brand team!
Edit Your Brand Launches New Client Vertical to Serve Real Estate Developer, Construction + Homebuilder Brands
Since I founded Edit Your Brand in the fall of 2017, we’ve had the pleasure of serving a variety of brands in the luxury lifestyle space, from home interiors and design-related businesses to ultra-premium, handcrafted whiskey.
Photo Credit: Olivia Clarke Homes
As we head into our fifth year in business (very exciting!), we’re thrilled to announce we’ve expanded our luxury focus with a new client vertical to support real estate developer, construction and homebuilder brands.
The decision to add this niche focus came from a few converging factors:
MARKET GROWTH // NATIONAL + NORTH TEXAS
The national real estate market is on a rapid trajectory of growth due to post-pandemic buyer preferences to spread out and have more livable space, as well as the largest generation, 80 million millennials, entering the prime spending years of their mid-thirties.
Headquartered in North Texas, we’re also hyper aware of how many people and corporations are migrating from California and other states to Texas, creating exponential growth for the region.
MY CUSTOMER EXPERIENCE
My husband and I spent the past year building a custom home, working closely with a homebuilder and various design trades and craftsmen. During this time, it became clear that a significant gap existed in how these businesses presented themselves through their web presence and sales materials, and the beautiful work they created in real life. There was a clear disconnect due to lack of time, resources or expertise, and I knew we could help.
DIGITALLY SAVVY CONSUMERS
Today’s home buyers literally grew up WITH the Internet from an early age along with rapidly evolving technology - think of everything we do with our cell phones and apps these days. Their purchasing behavior is straight up turning entire industries on their heads.
The way in which real estate and homebuilder brands have traditionally marketed their products and services has quickly become outdated, and it’s only going to continue changing at a breakneck pace. In order to stay relevant not just now, but to have staying power for 5, 10, 20, 30 years and beyond, it’s time for these companies to evolve their marketing strategies.
HOW WE CAN HELP
There is a massive opportunity to improve the digital footprint and the sales and marketing process for companies in these industries. We help businesses close the gap between how customers are first discovering them - whether by word of mouth or online - and how they’re connecting with and experiencing their businesses in real life.
Many real estate and homebuilder brands operate with small, super-focused teams and often don’t have a full marketing department, if they have a full-time marketing role at all. That’s why we’re so well-suited to support them.
At Edit Your Brand, we thrive on plugging into small teams and supporting them as an outsourced marketing department. We always look at our clients’ businesses holistically and craft a customized marketing strategy tailored to their goals and needs. We’re in the trenches with our clients, because their success is our success.
Below is a range of services we offer our real estate and homebuilder clients.
The Internet continues to evolve, as does the way in which home buyers make decisions. The playing field has been levelled. Brands that want to survive and excel in the coming years will learn how to connect with today’s digitally savvy buyers - and meet them where they’re at.
And we’re here to help every step of the way. If you’re interested in learning more or connecting to see if we may be able to support your business, email me at lauren@edityourbrand.com.
BRANDING
Brand Strategy
Market Research
Positioning/Messaging
Brand Identity
Place/Project Naming
Sales Brochures/Investor Decks
MARKETING
Website Design
Website Development
Social Media Strategy
Paid Social Campaigns
Email Marketing
Photography/Videography
PUBLIC RELATIONS
Product/Property Launch Strategy
Media Outreach Campaigns
Influencer Relations
Industry Awards
Thought Leadership Content
Groundbreaking Events
Company Press + News Hub
