Project Showcase: Creating a Unique Brand Identity for New Residential Community - Eastwell Farms - in Tioga, TX
Eastwell Farms is a new residential community located in Tioga, Texas. The development’s name and brand identity draws inspiration from the area’s natural beauty, the Native American meaning behind the town name, and most notably, its history of mineral wells and healing waters that drew people to the community.
OBJECTIVE:
We began by conducting in-depth research to fully capture the unique story of Tioga and its surroundings. This informed our creative process in several key areas:
Community Naming: We crafted a name for the community and its streets, reflecting the historical and natural themes of the area.
Visual Identity: A warm and sophisticated color palette, unique brand patterns, and curated imagery were developed to evoke the community’s rural and serene essence and create a connection with prospective buyers.
Logo Suite: We designed a versatile logo suite, including a primary logo, brand mark, and favicon. These elements ensure strong visual elements across various platforms and applications.
Typography: Selected fonts were chosen for their readability and alignment with the brand aesthetic, ensuring consistency throughout marketing materials.
Brand Style Guide: All elements were compiled into a comprehensive guide that can be easily shared with future homebuilders, to provide clear, actionable instructions for brand applications, from signage to sales collateral.
APPROACH:
We began by leading them through our brand strategy process to solidify their positioning and messaging statements. This language can be used across their presentation materials and social channels. We then embarked on brand identity development followed by website design.
RESULT:
The result is a distinct brand identity that captures the rich history and natural beauty of Tioga while embracing a Texas-inspired vibe that resonates deeply with the developer’s roots and future residents. The cohesive branding will serve as a vital tool in creating impactful signage and marketing materials, enabling a streamlined sales process as the community prepares to kick off home sales.
This project exemplifies our expertise in delivering tailored branding solutions for real estate developers, helping them cast a clear vision for a community early in the development process. In a competitive market, a well-defined community vision can gain traction and awareness over the competition, which ultimately helped homebuilders and developers to see a faster return on their investment.
If you’re a real estate developer interested in learning more about our services, please reach out at hello@edityourbrand.com. In the meantime, follow us on LinkedIn and Instagram to get a feel for who we are, how we may be able to help you and see our latest projects.
PROJECT TYPE
Naming + Brand Identity Development
SERVICES PROVIDED
Community Name Development
Street Name Development
Logo Suite
Brand Mark
Favicon
Color Palette
Brand Pattern + Texture
Brand Imagery Curation
Typography Selections
Brand Style Guide
